How we cut CPA 32% without killing reach
A four-week creative × bid test that separated vanity CTR from profitable conversions across Meta and Google.
Read article →Resources
Field notes on growth
Playbooks, experiments, and channel deep-dives from the Maze team — paid media to marketplace.
Programmatic vs social: when to split the budget
A practical framework for allocating spend when reach, frequency, and intent pull in different directions.
Read article →Radius targeting that actually fills store footfall
How we set catchments, bids, and offers so local ads drive visits — not just map clicks.
Read article →